Construction Industry Council - Annual Report 2024

ANNUAL REPORT 2024 117 OPERATIONAL REVIEW Information Day attracted extensive media coverage HKIC participated in Education and Careers Expo 2024 To enhance the young, energetic, professional and innovative image, HKIC produced a new promotional video featuring Mr. George AU@P1X3L, along with alumni and lecturer from the HKIC. The video was broadcasted on various channels, including TV, online and outdoor large TV screens. The online outreach received positive feedback, reaching over 1,980,000 views and over 6,200 likes. HKIC also launched its first 3D naked-eye promotional video in June, featuring HKIC students. The video was broadcasted on outdoor large TV screens in Tsim Sha Tsui, Causeway Bay, and Mong Kok with daily traffic of approximately 500,000. HKIC completed the enhancement of its website in March and launched its Facebook and Instagram platforms in June for enhancing brand image and attracting the attention of more potential students and young career changers. Analysis of the enrollment age for Full-time Year- long programmes for the Academic Year 2024/25 showed an upward trend towards younger students compared to last year, indicating that the promotion was effective. Student Recruitment, Student Development and Career Support Services In 2024, HKIC proactively recruited students, assisted them with job placement while providing them with moral and civic education. Student Recruitment Enhancing the efforts on training local workers and recruiting youngsters to join the construction industry, HKIC has been adopting multi-pronged publicities and promotion strategies, not only to expand the source of recruitment but also to build up the brand image of HKIC. Apart from holding recruitment activities at campuses regularly, HKIC also actively participated in different education and career exhibitions, including the Education and Careers Expo 2024 at Hong Kong Convention and Exhibition Centre in January 2024. The theme was innovative technologies in the construction industry, focusing on robotics and safety, to promote new programmes and training directions offered by HKIC. HKIC also joined the Information Expo on Multiple Pathways 2024 organised by the Education Bureau and the Building a Multicultural Workplace Job Fair organised by the Labour Department to promote the Full-time Year- long and Full-time Short programmes of HKIC in various ways. In addition, HKIC held Information Days in March and June at the Sheung Shui Campus and Kowloon Bay Campus, inviting DJs Ms. YUEN Siu-yee and Ms. LEUNG Ka-kei to serve as hosts. Mr. George AU@ P1X3L and artist Mr. Deep NG, along with alumni and students from HKIC, shared their journey of pursuing their dreams to encourage young people to join the family of the construction industry. The events attracted extensive media coverage and enhanced public awareness of HKIC.